We have numerous marketing tools and resources at our disposal and understanding their functions and applications can dramatically improve our campaign performance, all while making life easier. So what is the best marketing software? It’s my hope that this post Read more…
Sales funnels are a core mechanism to the marketing industry. But they’re nothing new. In fact, the process of sales and marketing has always followed a funnel method of prospecting, relationship building and converting. The main difference is nowadays, the Read more…
In a world where content is king, video reigns supreme. It’s way more effective at communicating emotion, tone, voice nuances and adds a human element to developing a more engaging, better converting relationship. And in 2020, there’s really no reason Read more…
Social media is one of the most important and influential business developments in modern history. It levels the playing field and is impressively scalable. So in this article, I want to show you exactly how to use social media and Read more…
For anyone that’s tried to sell products online (whether successfully or unsuccessfully), they’ll tell you it’s no walk in the park. It requires patience, a good product, a great offer, fine-tuned targeting and an enticing message that makes people want Read more…
What if there was a one-stop shop for all your video making, logo creating and websites building needs? And what if it was completely free and required no technical skill or design experience? I suppose this would be an enticing Read more…
Let’s face it, video content is almost a requirement for businesses and websites to stand out and stay competitive. It helps to present your brand, messaging and offers in more engaging ways while boosting your credibility and trust as an Read more…
It’s no secret, marketing software can dramatically improve your business while saving you invaluable time and energy. Business and marketing software is a way to automate portions of your business while optimizing your marketing efforts and improving your overall ROI. Read more…
Running a business today requires various online skills and digital marketing acumen. We have a variety of powerful and helpful tools available to us, but understanding the best options for our specific objectives, budget and industry can be daunting. Although Read more…
Recall the last video ad you watched on social media. How much of the ad would you say you viewed? Less than 3 seconds? Half? Or maybe you watched as much as 95% or more if it was particularly relevant! Read more…
Ask any marketer: Successful campaigns require an effective retargeting protocol. Customers today are on a journey, involving multiple touch points before committing to a purchase, brand or product offer. So it’s your job to present your story and offer through Read more…