Successful digital marketing is multi-faceted and can be potentially overwhelming – especially if you’re unfamiliar with the strategies, platforms and best practices. However, there are some foundational digital marketing secrets that stand the test of time. These elements are common Read more…
There are so many marketing opportunities online these days – which is awesome for creative entrepreneurs like yourself! But these opportunities definitely require some strategy and finesse. It’s not as simple as just throwing money behind Facebook ads and watching Read more…
Handmade jewelry products are unique, original and take a lot of time and artistic vision to create. And reaching the right customers with the right message and offer is crucial to grow in this space. Luckily, it’s easier than ever Read more…
Ah, Facebook and Instagram. A time-burgling distraction? A much-needed escape? Or just a super convenient birthday reminder? Whatever you call it, there’s no denying its powerful marketing and targeting capabilities. And businesses of any size or niche can easily tap Read more…
Blogging. It’s an online staple and one of the most valuable online assets for generating free, targeted, high-quality traffic. Really, blogging is content marketing and translates to increased exposure, brand building, lead generation and sales. So you may be wondering, Read more…
In all honesty, building brand is fun. But it’s not an overnight thing. It takes consistent and strategic effort and requires a deep understanding of exactly who your target market is and how your product (i.e., your art) is helping Read more…
Well it’s no secret, but Facebook ads are truly powerful. They provide businesses of any size, industry or budget with excellent marketing capabilities. Reaching new prospects, existing customers and everyone in between really is easier than ever before. I made Read more…
As a massage therapist, you’re providing pain relief and comfort for your clients – a crucial service for millions of people. Reaching your target audience in a value-adding, brand-building way is a core function of online marketing. This post provides Read more…
Being a successful creative nowadays is as much an artistic endeavor as it is an entrepreneurial one. From artists and musicians to graphic designers and custom jewelers, marketing as a creative is easier than ever. As entrepreneurs, we have access Read more…
Implementing a digital marketing strategy that builds brand, trust and authority is just as important as revenue generating campaigns. If you’ve read part one and two of my graphic design marketing strategy, then this may sound familiar. Luckily, there are Read more…