I’m a firm believer in keeping things simple. Yes, working with more advanced strategies and implementing clever optimization gymnastics is great, but there’s a sweetness to simplicity and I always try to keep that intact when writing about digital marketing. So in this post, I’ll be keeping things painless and Read more…
The purpose of this post is to simplify SEO for artists. I mean, I totally sympathize with the potential stress of trying to sift through some ultimate guide to SEO. Especially if you’re new to digital marketing. So I’m totally psyched to show you exactly how I’ve used (essentially 3) Read more…
Modern marketing has experienced expansive growth over the past few years and we’re living in an exciting, unprecedented time. With all the various social media and search engine platforms available, cooking up a truly powerful massage therapy marketing strategy is more accessible than ever before. So yes, we can make Read more…
There are so many marketing opportunities online these days – which is awesome for creative entrepreneurs like yourself! But these opportunities definitely require some strategy and finesse. It’s not as simple as just throwing money behind Facebook ads and watching the sales roll in. So let this post serve as Read more…
Handmade jewelry products are unique, original and take a lot of time and artistic vision to create. So reaching the right customers with the right message and offer is crucial to grow in this space. Luckily, it’s easier than ever to find your perfect target market for handmade jewelry! This Read more…
Ah, Facebook and Instagram. A staple to anyone’s social tool belt – plus a super convenient birthday reminder! But jokes aside, there’s no denying the powerful marketing and audience targeting capabilities of these platforms. So this post is going to cover some best practices and a clutch geo-hack for how Read more…
Blogging. It’s an online staple and one of the most valuable online assets for generating free, targeted, high-quality traffic. Really, blogging is content marketing and translates to increased exposure, brand building, lead generation and sales. So you may be wondering, is it possible to join the party and start earning Read more…
In all honesty, building brand is fun. But it’s not an overnight thing. It takes consistent and strategic effort and requires a deep understanding of exactly who your target market is and how your product (i.e., your art) is helping them. This post examines 5 key parts to building a Read more…
Successful digital marketing is multi-faceted and can be potentially overwhelming – especially if you’re unfamiliar with the strategies, platforms and best practices. However, there are some foundational digital marketing secrets that stand the test of time. These elements are common across most successful campaigns and strategies. This post reviews those Read more…
Well it’s no secret, but Facebook ads are truly powerful. They provide businesses of any size, industry or budget with excellent marketing capabilities. Reaching new prospects, existing customers and everyone in between really is easier than ever before. I made this post because I want to show you exactly how Read more…