Handmade jewelry products are unique, original and take a lot of time and artistic vision to create. And reaching the right customers with the right message and offer is crucial to grow in this space. Luckily, it’s easier than ever to find your perfect target market for handmade jewelry! This Read more…
Ah, Facebook and Instagram. A time-burgling distraction? A much-needed escape? Or just a super convenient birthday reminder? Whatever you call it, there’s no denying its powerful marketing and targeting capabilities. And businesses of any size or niche can easily tap into this resource to scale online. This post is going Read more…
Blogging. It’s an online staple and one of the most valuable online assets for generating free, targeted, high-quality traffic. Really, blogging is content marketing and translates to increased exposure, brand building, lead generation and sales. So you may be wondering, is it possible to join the party and start earning Read more…
In all honesty, building brand is fun. But it’s not an overnight thing. It takes consistent and strategic effort and requires a deep understanding of exactly who your target market is and how your product (i.e., your art) is helping them. This post examines 5 key parts to building a Read more…
Successful digital marketing is multi-faceted and can be potentially overwhelming – especially if you’re unfamiliar with the strategies, platforms and best practices. However, there are some foundational digital marketing secrets that stand the test of time. These elements are common across most successful campaigns and strategies. This post reviews those Read more…
Well the verdict is in, and Facebook ads are truly powerful. They provide businesses of any size, industry or budget with excellent marketing capabilities. So reaching new prospects, existing customers and everyone in between just got a whole lot easier. This post reveals exactly how to use Facebook ads for Read more…
As a massage therapist, you’re providing pain relief and comfort for your clients – a crucial service for millions of people. Reaching your target audience in a value-adding, brand-building way is a core function of online marketing. This post provides an effective, straightforward 4-step process for massage therapist marketing. We’ll Read more…
Being a successful creative nowadays is as much an artistic endeavor as it is an entrepreneurial one. From artists and musicians to graphic designers and custom jewelers, marketing as a creative is easier than ever. As entrepreneurs, we have access to the same powerful business and marketing solutions that multi-million Read more…
Implementing a digital marketing strategy that builds brand, trust and authority is just as important as revenue generating campaigns. If you’ve read part one and two of my graphic design marketing strategy, then this may sound familiar. Luckily, there are many free methods that build brand and customer equity (such Read more…
Implementing an effective marketing strategy for graphic designers is more accessible than ever before. But it’s essential that you avoid the common mistakes that many businesses and entrepreneurs make. The information here will serve as a valuable guide for avoiding these mistakes and adopting an effective marketing protocol. As I’m Read more…