Blogging. It’s an online staple and one of the most valuable online assets for generating free, targeted, high-quality traffic. Really, blogging is content marketing and translates to increased exposure, brand building, lead generation and sales. So you may be wondering, is it possible to join the party and start earning profits blogging as an artist?
Short answer, yes!
In this post, I want to give you all the necessary tools, tricks, strategies and best practices ensuring you hit the ground running and start generating a passive source of traffic and income for your art business as quickly as possible.
But who am I anyways? Well briefly, I’m a musician, artist, content marketer, content creator, part-time ESL teacher and traveler.
I suppose we could stitch all these things together and just say I’m an entrepreneur – which is exactly what you, the modern artist, is!
All these things that I do are possible and realized by understanding how to give value to people through content creation/content marketing, blogging and SEO (so that’s where we’ll be kicking things off in this post).
It’s a new era for creatives and online money-making and I’m obsessed with the amount of opportunity available – especially for artists and freelancers.
So let’s dive in and go over everything you’ll need to know to start a successful blog as an artist or creative.
I’m so pumped for you!
- Why Blogging? Understanding The Basics Of Content Marketing, Sales Funnels & SEO
- How Artists Can Use Blogging
- Blogging & Content Ideas For Artists
- Blogging Advanced TIps
- How To Promote & Grow A Blog – Going Beyond SEO
Why Blogging? Understanding The Basics Of Content Marketing, Sales Funnels & SEO
So what exactly does blogging accomplish? I’d argue the two biggest things blogging does are 1.) generates free, targeted, high-quality traffic and 2.) builds brand, trust and authority.
Whatever your business or online capacity is, having a blog nowadays is increasingly commonplace and borderline expected.
From fortune 500 companies and international powerhouses to local bakeries and online entrepreneurs, blogging offers a powerful marketing opportunity for increased exposure, revenue and brand building.
What’s more is that virtually anyone can use it and it’s essentially free to get started.
Of course, there are various technical details that need to be ironed out to take full advantage of blogging’s monetary, business-building benefits. But more on that later.
So let’s start with defining what content marketing is and how you as an artist can leverage it for tangible results.
Content marketing is, well, exactly what it sounds like. It’s creating and curating content with a marketing intent. Most marketing content, campaigns and strategies will use what’s called a sales funnel.
Let’s have a look at this!
As you can see, a sales funnel essentially takes cold prospects (people who have never heard of you) and pushes them along a buyer’s journey, closer to a conversion or sale.
We push prospects from cold audiences to warm traffic all the way to hot leads and eventual customers by using a variety of marketing tactics.
But most strategies will ultimately come down to using either paid advertising (such as search engine marketing or social media marketing) or content marketing via SEO (search engine optimization).
SEO essentially means creating value-adding content (either as a blog or in a video format, via YouTube videos) which is optimized in specific ways to boost ranking potential in the search engines.
And although ranking involves numerous factors, there are some top priority things that every blog post needs to have in order to have a shot at landing on the first page of a search engine.
Here is a short list of them here:
- Write Content Based On Thoughtful Keyword Research
- Use Low Competition, High Search Volume Keywords
- Use The Selected Keyword In The Title & First Paragraph Or Two (At Least)
- It’s important to write organically and not “keyword stuff” (i.e., adding in our target keyword too much, making the blog post sound unnatural – which will be a negative signal for Google ranking)
- Write Long-Form Posts
- 1,000-1,500+ words ideally
- Research The Posts Currently Ranking For Your Target Keyword & Simply Write A Better Post
- Make Sure The Websites Currently Ranking On Page 1 Are Not All Huge, Well-Established, High Domain Authority Sites
- As a new, small website, competing with big sites is incredibly difficult
- Understand & Use H1, H2 & H3 Headline Tags In Your Posts
- H1 Headline Tag
- Main sections of the post
- H2 Headlines Tag
- Subsections under individual main sections
- H3 Headline Tag
- Further subsections under first subsections
- H1 Headline Tag
- Consider Where Your Target Reader Would Be Within A Sales Funnel
- Keyword example: “what is abstract art?”
- These people are not looking to buy, so don’t try to sell in your post
- This is a good post to start a relationship, build brand equity and establish trust
- Keyword example: “what kind of art looks good in a home office?”
- These people are more likely looking to buy, you could offer one of your artworks here!
- Keyword example: “what is abstract art?”
How Artists Can Use Blogging
Let’s take a moment to consider your target audience (or your ideal customer). Who are they and what are their interests, pain points and values?
And more importantly, how does your art and/or artistic expertise relate to these things?
Blogging is essentially content that’s value-adding to the end user.
So while creating content related to your personal profile and brand story are of course important, it’s also essential that you identify topics and ideas that expand beyond these things and add actionable value to the reader or end consumer.
Because at the end of the day, what we’re really doing is establishing brand, building relationships and trust and creating a self-sustaining business for yourself.
And that requires a deep understanding of your target market and how you can bring value to them.
So all of this from blogging?
Well, of course there are other moving parts to running a successful online business as an artist, but taking advantage of blogging is a high yield asset.
Besides getting a website up and running, let’s explore some ways that you as an artist can start using blogging to promote your artwork while building a successful brand.
Recommended Read: How To Build A Website Quickly & For Free
Blogging & Value-Adding Content Ideas For Artists
Below are a few blogging content ideas that will add value to a specific end user. This is why it’s important to understand your target market – so you can not only create artwork that resonates with them, but also content that helps them!
Also notice how some of these ideas get pretty niche. There’s a market for everything and everyone!
The list below should help inspire some content concepts, but of course feel free to use any of these ideas if they happen to fit your brand and blogging model!
- Home design tips: How to use art to make a space feel more open, modern, rich, cottage-y, etc.
- Why art is essential in a home
- What size art is best for a room?
- Kitchen artwork/design ideas
- Commercial/retail business design tips: How to use art for a lobby, waiting room, product floor, store display, etc.
- How to choose the right artwork for your beauty salon
- 10 massage/spa business design tips to make your customers feel relaxed and have them coming back for more
- How to make your escape room business pop using these 5 artwork tips/tricks
- 5 great gift ideas for recent grads, first-time home buyers (targeting real estate agents), moms/dads, etc.
- Of course, you’ll want to include artwork as an idea here (and maybe link to your gallery)
If you’re feeling stuck for ideas, then head over to Google (or Pinterest) and start typing in a seed search term related to art.
For example, start typing into Google “how to use art for…” and you’ll see a whole list of suggestions pop up that finish that phrase.
These suggestions are all potential target keywords to create blog content for. And these terms are showing up as suggestions, which means they have a high search volume and can potentially generate a lot of traffic (if you can rank, that is).
You can also scroll through the first page of a seed keyword and find even more related keyword search suggestions. Welcome to the rabbit hole of Google keyword research!
Blogging Advanced Tips
- Display Ads On Your Site To Generate Passive Income
- Backlinking simply means other websites linking back to your content
- Backlinking adds credibility to your site and signals to the Google algorithm that your content is valuable and trustworthy; it’s essentially another higher domain authority site vouching for you
- Internal Linking & Site Maps
- Internal linking essentially means linking between and to your own relevant articles
- You’ll notice on this post for example that I link back to other relevant articles that expand further on some topics for further reading
- This helps create a site map that will help the Google algorithm better understand your website and its internal structure, content topics and organization – all useful things for ranking!
- You can read more about site maps using the Google Search Console here!
- Add The Facebook pixel To Your Website To Track Visitors
- This is powerful for retargeting website visitors with customized ads
- The rule of 7 states prospects need to be exposed to a new brand/business up to 7 times before they make a purchase or commitment – this is why remarketing is so important and powerful
- This is powerful for retargeting website visitors with customized ads
- Implement Affiliate Marketing
- Affiliate marketing is simply referring another business or products to your readers and you will receive a cut of anything they buy
- You can simply link to/recommend third-party products within your blog posts (or as a resources page) – just make sure they’re relevant to the content and useful for the audience!
- Most big businesses and brands will have an affiliate program, or you can join an affiliate network also, sucha s ShareASale
- Offer Additional Services
- For example, artistic consulting and/or working one-on-one with clients for customized artwork
- Use Print-On-Demand Products To Expand Your Product Library
- Print-on-demand is basically where you, the creator, uploads designs onto products (t-shirts, mugs, bags, pillows, etc.) and users can buy these products and you get a cut (no shipping, handling, inventory, customer service, returns or anything)
- You can effectively increase your artwork’s reach, applications, income potential and life
- You can check places like RedBubble, Teespring, Printful and even Merch By Amazon to get started
Recommended Read: A Foolproof Guide To Retargeting Using Facebook Ads
How To Promote & Grow A Blog – Going Beyond SEO
I’ll be honest, blogging and ranking in the search engines can take a long time – especially if you’re a new website or blog. In fact, Income School reports that it can take on average up to 35 weeks (or more) to rank on the first page!
What this means is that blogging and content creation is a long-term strategy that requires patience, consistency and commitment.
Also, it means that you’ll want to create a high volume of high quality, long-form, value-adding content.
It’s a numbers game really.
For example, writing only 5 blog posts severely limits your chances of ranking since you’re only going after a handful of keywords.
Plus, Google is less likely to trust a site in this scenario since it will be seen as a low authority domain that lacks activity, engagement and quality/growth.
Also consider the millions of other websites and competition out there consistently putting out content.
So it’s critical to write consistently and at length. But don’t worry, it gets easier as you get going.
After my first ~30 posts on a new site, I usually try to add at least one new post every week. Once things start moving, you can always outsource this work as well and/or scale back a bit, depending on your objectives and growth preferences.
Luckily however, there are some additional promotional strategies we can use to speed things along.
While some of these require spending (i.e., ad spend), many are completely free to implement!
- Implement A Pinterest Strategy
- Besides using paid Pinterest ads, uploading your own pins and growing organically offers incredible traffic and sales opportunity
- Check out this post to learn more!
- Use Digital Marketing/Social Media Marketing
- Implement Lead Generation Strategies
- Email Marketing
- Of course, you’ll need a large subscriber list to use this method effectively
- Reposting on Medium & LinkedIn
- LinkedIn is especially useful for more formal/business-centric content
- YouTube & Using Video
- Social Media
- Instagram & TikTok can be your best friends here!
Recommended Read: Do These 5 Key Things To Build A Brand As An Artist
So there it is, my top recommendations and strategies for effectively blogging as an artist. This post covered a lot of information so if you’re feeling overwhelmed, just remember to take it one step at a time and do what you can, when you can.
That is, you don’t need to implement every single tip all at once, but understanding and adopting even just a few will go along way.
If you do have any questions however, feel free to leave a comment below or reach out directly using my contact page!
So thanks so much for stopping by and reading today, I hope you found the information valuable! Until next time, keep on creating!
What do you think – should artists use blogging to grow their business and brand online? Let me know below!