I love how accessible it is to have a blog these days. Especially as an artist, blogging is a fantastic way to to add value, build relationships and get free traffic to your site. We just need to make sure we’re doing it right. So I’ve put together a curated list of simple – but incredibly helpful – tips for blogging as an artist.

I build this blog in Japan back in early 2019. Admittedly, I didn’t exactly know what I was doing then.

But over the past couple years of learning, improving and working hands-on in the content marketing industry, let’s just say I’ve picked up a few key tricks that I wish I had known.

OK, let’s get it!

Benefits of Blogging for Artists

Blogging benefits abound!

But seriously, blogging packs a powerful punch for your overall art marketing set-up.

As artists, it can be difficult (and sure, a bit boring) to focus on building out a marketing plan. But it’s so worth it.

And if you’re new to blogging, or you’re feeling on the fence about its value as a creative entrepreneur, trust me when I say “You’re gonna love it“.

Honestly, this site feels more often like a hobby than some business pursuit – despite its lead role in my own creative business endeavors.

So, here are a few of my absolute favorite benefits that blogging offers artists. 

14 Incredibly Helpful Blogging Tips

Here are my top 14 blogging tips. You can also use this like a checklist, making sure your blog is fully optimized.

For each tip, I’ve linked out to further reading on the topic, should you want to dive a little deeper.

Alright, please enjoy and leave any questions in the comments below!

1. Use Content Clusters + Pillar Pages

This is definitely one of my top tips for new (all) blogs. And it took me a while to realize or even use intentionally.

Plan out your pillar posts and content clusters

OK, what?

Don’t worry, these concepts are actually super easy to use and understand – and they will make your blog life so much easier (and way more organized). 

Let’s break this down with some definitions first.

A pillar page is a longer, very detailed and in-depth blog post covering some core topic.

Pillar pages are your hubs. They are longer articles on a particular topic and go into great detail. They’re super useful to link back to from smaller, more supportive posts.

Pillar pages are like a massive tree trunk, giving the main structure and shape.

A content cluster is a group of related posts on some core topic or theme; these posts often support a pillar page.

Content clusters are very similar to content silos. For organization sake, we could say silos are more organized and hierarchical, while clusters are little…”lazier“.

But for my (our) purposes, I use use the two concepts interchangeably.

Content silos are like the branches and roots coming off that tree trunk analogy above; you can see content clusters as the leaves and bird nests.

Here’s a helpful graphic to visualize the idea.

OK, now you’re up. Try mapping out your website’s content, or main topics and structure. Here’s how:

  1. Decide on the core topics you’ll be writing about
    1. This requires having your art brand and site niche really dialed in
  2. Draft some in-depth outlines for each topic
    1. These will be your core pillar pages
  3. Niche down with subtopics to support each core topic
    1. These will be your content clusters
    2. If you’re stumped, expand on the subtopics from your pillar post outline you drafted in step 2
And that’s it! Now you’re ready to write.

2. Stick To A Schedule

OK, I’ll be the first one to fully admit I’ve not always stuck to a consistent posting schedule. 

But what do you want from me? Life gets busy, and I get distracted…

Still, being consistent is incredibly helpful and keep your site active (not to mention supports habit formation for blogging).

HubSpot recommends smaller blogs post 3-4 times a week to build organic traffic and 1-2 times a week to support brand awareness.

I know what you’re thinking: that’s a lot of blogging.

But don’t stress, I stuck to a one-post-per-week schedule in the beginning and was able to build some traffic.

The main takeaway is this: it takes time and consistency to build a successful blog

We can’t just write three or four blog posts all willy-nilly and expect to rank in Google.

So just try to stay focused and be patient – all good things…

Here’s an example blog posting schedule you can use. 

Also, quick note: don’t stress if (when) you can’t keep to a super strict, perfectly-consistent schedule. This is normal.

After all, we’re not robots (I don’t think).

Just have fun with it and keep plugging away.

3. Use Long-Tail Artist Keywords

Your focus keyword are a blog’s sherpa. It’s how we create compelling titles and content outline. 

So what’s a long-tail keyword?

Long-tail keywords are low-competition phrases that tend to be longer, more nuanced and specific.

Low-competition means you’re not competing with big, well-established websites and brands for the same keyword.

For example, if I search “blogging tips” in Google, the competition is tight. There’s very little chance that my small blog will rank on page 1 against these bigger, well-established sites.

However, a more niche phrase with less competition, such as say “blogging as an artist” would be a smarter choice.

Here are some long-tail blog keywords for artists, which you can feel free to use.

The only caveat would be for your pillar posts, which naturally tend to be more general, competitive terms.

And that’s OK for the sake of content clustering and building out a site map with useful pages we can link and send traffic to from our long-tail keyword blog post.

So now let’s research some long-tail keywords. Here’s a quick free strategy:

  1. Start with a main, seed keyword search in Google
  2. Notice what Google is auto-suggesting
  3. Start typing the first letter of the next word
    1. Go through the entire alphabet with this
    2. For example “blogging for a…“, blogging for b…“, etc.
    3. This is aptly name the Alphabet Soup technique
  4. Hit enter on a phrase and dig deeper on the search page
    1. Use the Related searches and People also ask features on Google search results for more ideas

4. Add Art-Relevant Value

The core function of a blog is to add value. People are searching Google for answers to questions and solutions to problems.

This is where we find opportunities.

After finding long-tail keywords, we simply provide the answers and value-adding content people are searching for.

So what is value? You can see value as falling into one of three main categories. 

Educational

Value

Inspirational

Value

Entertaining

Value

OK, now let’s bring this back to artists. What are some art-relevant, value-adding content ideas?

Here are some ideas you can use to get started. 

5. Write Longer Posts

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6. Use Your Art Skills

Original images rank better. As an artist, what better way to decorate your content than with original artwork?

7. Optimize the Right Places

(images, title, headline tags, URLs, 1st paragraph, etc.)

8. Avoid Balky Text + Split Things Up

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9. Use the Skyscraper Technique

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10. Be Click-Worthy (Not Click-Baity)

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11. Use Internal Linking

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12. Use Statistics + Quality Sources

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13. Write Meta Descriptions

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14. Use the Right Tools

(good hosting site, SEO plugin, content analyzer, keyword research, etc.)

Conclusion

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