Affiliate marketing is a fantastic business model that offers flexibility, financial control and time and location freedom. And companies are often more than happy to pay their affiliates to promote on their behalf. There are various ways to go about promoting and using Facebook for affiliate marketing is an advanced technique.
Perhaps you’ve tried Facebook ads before – either successfully or unsuccessfully – and you’d like to start using this tool more in your existing affiliate marketing business.
Or perhaps you’re new to the game and you’d like to understand more about how paid ads can help you make more money online.
Either way, it is my hope that this article will serve as both a tutorial and recommendation for how and when to use Facebook ads for affiliate marketing.
This article will cover the following points:
- The Facebook Ad: Getting Set Up as an Affiliate
- Bridge Pages: Building Landing Pages for Affiliates
- The Followup and Re targeting
- Email Automation Tools
- Additional Methods: SEO (search engine optimization)
OK, lets jump in and first look at creating the Facebook ad itself!
*This post contains affiliate links, which I may receive compensation from. This is at no cost to you and lets me keep the lights on. Read more here…
The Facebook Ad – Connect & Grow
If you’ve never run a Facebook ad before, it can seem slightly daunting. After all, effective online advertising is a multi-faceted job. Regardless, the rewards can pay off in dividends and you’ll be acquiring an invaluable new skill that can propel your business forward.
Below are some important steps, tips and links that will allow you to better understand Facebook ads and help get you up and running:
- Of course, you’ll need to sign up for a free Business Manager account
- After creating an account, spend some time exploring and learning the platform and its features
- Research audiences and different marketing techniques
- You can use the Facebook Insights tool inside your Facebook Business Manager
- You can create as many “test” audiences as you’d like inside the Facebook Business Manager
- Navigate to the Audiences section and “Create a Saved Audience”; Add relevant interests for your target market and use the suggestions tab to think of new ideas
- You can also create a customer avatar sheet using this link
- Read through Facebook’s compliance policies (and be aware of any relevant internet privacy policies as well)
- Spend time to learn any potentially new vocabulary or terminology (such as CTRs, ROAS & sales funnels)
- Google can be your best friend here!
- Be sure to measure your data and perform frequent campaign analysis to optimize and scale your ads effectively
- Keep an eye on your conversions, CTR/unique link clicks, ad spend and website events (such as add to carts and of course, sales)
- If you prefer a simpler approach, you can use a software automation tool such as SuperMetrics to streamline the data analysis process
- Test multiple ad variants and multiple audiences
- Any campaign that does not test will be missing vital controls and will never be fully optimized
- Learn how to write enticing copy, headlines and text that will motivate people to click on your ad
- Check out this post on how to write enticing copy that sells!
- Learn how to set up re-targeting campaigns, email automation sequences and efficient followup communication channels
- Keep reading below to find more links helpful for these topics!
Now, becoming a full time digital marketer is probably not something you’re bargaining for – especially if you’re new to this vertical. But the points above are some of the more important factors to consider when running an ad campaign.
With that being said, anyone can set up a free Facebook Business Manager account and start running ads as an affiliate.
What this means is that if you can at least recognize and implement just some of the points presented above, then you’ll be gaining an edge and rising above a large majority of your competition.
Facebook ads can be an incredibly profitable avenue for marketing, whether you’re an affiliate for another brand or a business owner yourself with your own product or service.
But just remember, successful advertising requires a strategic approach with frequent testing, data-based decision-making and patience; of course you’ll also need a budget.
Starting with $5/day to test your variants is a fine starting point. But to truly optimize and scale your campaigns profitably, you’ll need to increase your daily ad spend (slowly) to a point that allows the Facebook algorithm to really go out and reach your target audience effectively.
Either way, using Facebook to test out different audiences and affiliate offers can be done cheaply over the course of a few days. This can give you invaluable insight into the types of customers that you should be targeting moving forward and the types of offers that resonate within that group.
Now, including a full tutorial for setting up a Facebook ad campaign is outside the scope of this article, so if you’d like more information, check out the link below for a quicker guide or head over to the full free series “6 Steps to Facebook Ads” in the resources section.
Recommended Read: Quick Guide To Facebook Ads
Just keep in mind that when running ads, you’ll want to focus on providing value and not just selling a product straight to a cold audience. It’s all about providing value and a unique offer. I’ll talk more on this point in the following sections.
Before proceeding, it’s important to note that Facebook does not allow you to use your affiliate link inside an actual campaign. This means that you cannot drive Facebook ad traffic directly from your ad to a website of a business you’re promoting as an affiliate.
As such, you’ll need to have a bridge page before you’re able to legitimately use Facebook ads as a promotional strategy.
The Bridge Page (*Do Not Skip!)
A what page? OK, so I apologize if you already know what a bridge page is, but I’ve found that many times, there is some confusion surrounding this term. Especially when talking about landing pages in general – like, what’s the difference?
Well, please allow me to briefly explain for anyone that’s unfamiliar:
- A Bridge Page is a page that primes a prospect before connecting them to a main offer page from the actual business
- Think of your bridge page as a “middle person” that lets you introduce yourself, educate your prospects and present the business’ specific offer
- This is also an opportunity for you to provide these prospects with a unique offer, should they decide to purchase through your link
- This unique offer will set you apart from the competition, enticing people to buy from you. It also allows you to build out your email list
- A Landing Page is basically a sales page. It’s a stripped down version of a website that has a specific offer and call to action
- Effective landing pages do not have additional offers, ‘about us’ sections or other distracting, irrelevant buttons
- They are hyper-specific and target a specific audience with a specific offer and a specific message
- Landing pages do not necessarily connect to another business’ site via affiliate linking
So, a bridge is actually a type of landing page. But for affiliates, we’ll quite often be operating under the bridge page category.
So your goal with a Facebook ad is to research, build and test potential target audiences and connect them with your company’s offer using an enticing bridge page.
This is where you can (potentially) provide a bonus offer should they purchase through your link.
- Having a unique offer is especially useful for higher ticket items or products that have complimentary offers, services or require some level of technical know-how that you could help with
It’s important to note here that you must include a privacy statement and an affiliate disclosure statement on your bridge page.
Facebook is cracking down on this. And it’s also just ethical and technically required to do so within the broader guidelines of internet marketing and data collection.
- Check out this article on privacy policies for affiliates if you’d like more information on this topic!
Recommended Read: The Best & Easiest Landing Page Builders
You’ll also get access to a suite of other tools for your business, such as a powerful CRM, email automation and robust marketing tools. It’s totally risk free with no credit card required to sign up!
I should also note here that if you happen to have a website or blog, then you could potentially use one of your articles for the ad, which would serve as your landing page. Having a personal website is a high value asset that you can leverage with Facebook ads or any other marketing strategy.
*Check out the Bonus Offer section below if you’re interested in this topic!
So, after you’ve set up your Facebook ad and your bridge page, now what? Well my friends, this is where the vast majority of your sales will happen: In the followup.
The Followup: Re targeting
If you’re not re targeting your website (or bridge page) visitors, then you’re leaving money on the table. Customers today require multiple contact points (referred to as touch points) before they actually convert or make a purchase.
So your job is to make sure that they purchase from you. We do this by having a unique offer but also through re-targeting and implementing an effective followup communication sequence.
If you’ve captured their email from the first point of contact, then this is a fantastic opportunity to reach them directly and for free. However, not everyone is going to hand over their email and contact info (especially after only the first exposure to your brand or offer!).
So going back to stage one (setting up the Facebook ad), you’ll have to set up another re-targeting campaign. Although you can re-target people based on campaign interaction (such as video views) within Facebook, you’ll really want to create and install the Facebook pixel code onto your bridge page.
Now, when setting up this re-targeting campaign, you’ll want to think about exactly who you’re re-targeting. The customer journey is complex and your ads should reflect the appropriate stage they’re on.
For example, your initial ad campaign (which is sent to cold traffic) will obviously have different messaging than any subsequent followups.
Your followups will be targeting a customer that now knows you and maybe has already viewed your initial bridge page – but just didn’t take any desired action.
Of course, we don’t want to send them the exact same ad and landing page. What’s that old saying about doing the same thing twice but expecting different results? I digress.
So, setting up a robust series of followups is an ongoing strategy, but once you lay the groundwork, it’s something that can be fully automated and will allow you to capitalize on the modern multiplex that is the consumer purchasing life cycle.
Recommended Read: How To Find Your Customers: Cold Traffic & Re-targeting
Re-targeting customers with followup Facebook ads is extremely effective and this is where the bulk of your conversions will take place.
However, if you simultaneously focus on building your email list, you’ll have an expanding network of people who know you, trust you and who you can present new offers to affordably and directly.
So lets explore this strategy some more!
As with any method, you must always focus on providing value. If you’re capturing emails effectively, it’s most likely because the subscriber is receiving something that they feel is of high value to them.
And this feeling should not stop – otherwise people will obviously just unsubscribe.
So it’s important to remember that this protocol should not end after you capture their email. You’ll want to continually send value-adding, relevant and engaging followups and not focus just on selling.
As you build rapport and trust, your relationship with your subscribers will naturally evolve and strengthen. So (especially in the beginning), add value and only present followup offers occasionally or gently.
How you present your offers and engage with your community will vary depending on your objectives, industry, price points and expertise.
But building out an email list is something that every affiliate, business owner and entrepreneur should be doing continually – regardless if you’re using paid ads or organic ranking techniques.
Recommended Read: How To Build An Email List & A Loyal Following
So what else can we do to compliment our Facebook ad strategy? Well it’s incredibly valuable to start optimizing your site(s) and online presence for organic reach.
We do this through search engine optimization (or SEO).
Additional Methods: SEO
The primary focus of this post was to present Facebook ads as an affiliate marketing strategy, so I will keep this section brief.
Having a truly effective SEO strategy requires that you also have an optimized website with quality information, engagement and keyword rich content.
This is a long play strategy that will not give you overnight returns, but if you create the keyword-specific content now, you’ll be setting yourself up for a truly automated, free and passive source of traffic and potential revenue in the future.
Keep reading for my bonus offer on SEO!
Facebook ads provide quick(er) returns – but effectively implemented SEO strategies provide a high-value asset that continually works for you. I like to think of an SEO strategy like compound interest.
Each keyword-focused piece of content that I put out is adding an incremental investment into my website. It’s a high value, quality post that Google and other search engines will (eventually) recognize and rank over time as engagement, domain authority and content quantity increase.
If you’re just starting out, I recommend that you build a website (if you haven’t yet) and start creating content around low competition keywords (that still receive a decent amount of monthly traffic).
Update the site regularly and engage with the comments consistently. You’ll be building yourself a high-value asset that will compound over time.
Bonus Offer – Thanks For Reading!
If you’re still with me at this point, I want to thank you personally for reading this far and for visiting my site.
I also genuinely want to help you make more sales and expand your affiliate marketing business. Deciding to use Facebook ads is an exciting stepping stone to online success, but building a truly impressive business through SEO and a personal website is also pivotal.
As such, and as a personal thank you for reading today, I want to introduce you to the #1 free tool that’s helped propel my business forward quicker and smoother than anything else I’ve tried.
Take out the guesswork and trial & error with this one tool. I’m offering you:
- Powerful and dynamic courses with quality information delivered by industry experts
- Unrivaled community support from experienced affiliates who are ready to answer any and all of your questions
- Unlimited access to free video training and guides
- Direct messaging with industry experts and personal mentors
- Access to a catalog of beautifully designed, done-for-you websites – all available to you literally at the click of a button
If this sounds at all appealing to you, then, as my bonus offer, head over to Wealthy Affiliate and set up a totally free account. Although there’s absolutely no cost to start, there are available upgrade options to explore which offer more features.
Regardless, this resource is how I was able to create this site, get indexed into Google and really expand my affiliate business. I cannot recommend this resource enough – Kyle & Carson (the site owners) and the community at Wealthy Affiliate will almost overwhelm you with level of genuine support and personalized coaching that’s provided.
Also, they have an ever-expanding library of courses, tutorials and guides teaching you everything and anything related to affiliate marketing, Facebook ads or digital advertising and online money-making strategies.
You’ll literally (well, digitally) be taken by the hand and have all your questions or issues answered. It’s actually hard to fail with this level of support. Get started for free here!
But that’s all I’ve got for you today, so thanks again for your time!
Leave a comment below letting me know if you have any experience with Facebook ads or any other affiliate marketing tactics!