Affiliate marketing is a fantastic business model that offers flexibility, financial control and time/location freedom. And companies are often more than happy to pay their affiliates to promote on their behalf. 

There are various ways to go about promoting a product and using Facebook for affiliate marketing is a fantastic – but slightly advanced – technique.

Perhaps you’ve tried Facebook ads before – either successfully or unsuccessfully – and you’d like to start using this tool more in your existing affiliate marketing business. 

Or perhaps you’re new to the game and you’d like to understand more about how paid ads can help you make more money online.

Either way, this article will serve as a tutorial and recommendation for how to use Facebook ads for affiliate marketing.

I cover what I believe to be 4 essential parts of successfully using Facebook as an affiliate. I also explore some bonus tips related to organic traffic and SEO.

So please enjoy and feel free to leave a comment with any questions!

Outline

*This post contains affiliate links, which I may receive compensation from. This is at no cost to you and lets me keep the lights on. Read more here…

The Facebook Ad

If you’ve never run a Facebook ad before, it can seem slightly daunting. After all, effective online advertising is a multi-faceted job. 

Regardless, the rewards can pay off in dividends and you’ll be acquiring an invaluable new skill that can propel your business forward.

Below are some important steps, tips and links that will help get you up and running:

  • Maybe this one is obvious, but you’ll need to sign up for a free Facebook Business Manager account
    • After creating an account, spend some time exploring and learning the platform and its features!
  • Use Audience Insights or build Saved Audiences to research your target market & define your sales funnel
    • Top-of-the-funnel audiences are cold traffic (i.e., people who’ve never heard of you before) and should have campaign objectives built around awareness (not selling)
    • Bottom-of-the-funnel audiences are people who have heard of you and are more likely to buy (i.e., website visitors and retargeting campaigns)
    • You can create as many “test” audiences as you’d like inside the Facebook Business Manager
      • To do this, navigate to the Audiences section and Create a Saved Audience
      • Then add relevant interests for your target market and use the Suggestions tab to think of new ideas
    • You can also create a customer avatar sheet using this link
  • Understand the user’s state-of-mind while visiting Facebook
    • That is, they’re not likely on Facebook to buy something or research products 
    • So remember the power of a sales funnel and retargeting (taking prospects from awareness to consideration and eventually conversions)
    • Create campaign content that is interesting, engaging and share-worthy
  • Read through Facebook’s compliance policies (and be aware of any relevant internet privacy policies as well)
  • Spend time to learn any potentially new vocabulary or terminology (such as CTRs, ROAS & sales funnels)
  • Be sure to measure your data and perform frequent campaign analysis to optimize and scale your ads effectively
    • Keep an eye on your conversions, CTR/unique link clicks, ad spend and website events (such as add to carts and of course, sales)
    • If you prefer a simpler approach, you can use a software automation tool such as SuperMetrics to streamline the data analysis process
  • Test multiple ad variants and multiple audiences
    • Any campaign that does not test will be missing vital controls and will never be fully optimized
  • Learn how to write enticing copy, headlines and text that will motivate people to click on your ad
    • Check out this post on how to write enticing copy that sells!
  • Focus on Giving Value first!
    • Sales will rarely happen on the first point of contact, which is why it’s important to be patient and focus on giving value and gathering data
    • This way, you can start retargeting campaigns as soon as possible, which leads me to my last tip…
  • Learn how to set up re-targeting campaigns

So, becoming a full time digital marketer is probably not something you’re bargaining for – it can be a lot to take in if you’re new!

But the points above highlight the more important factors of running an ad campaign.

So if you can implement even just some of the points above, you’ll be a step ahead of your competition.

Since a full tutorial for Facebook ads is outside the scope of this article, feel free to check out the link below for a quick guide or head over to the full free series “6 Steps to Facebook Ads” in the resources section!

Recommended Read: Quick Guide To Facebook Ads

Just keep in mind that when running ads, you’ll want to focus on providing value and not just selling a product straight to a cold audience. 

It’s all about providing value and a unique offer. I’ll talk more on this point in the following sections.

Before proceeding, it’s important to note that Facebook does not allow you to use your affiliate link inside an actual campaign. 

This means that you cannot drive a Facebook ad traffic directly from your ad to a website of a business you’re promoting as an affiliate.

As such, you’ll need to have a bridge page before you’re able to legitimately use Facebook ads as a promotional strategy.

$$ Tip Jar

People go to Facebook to engage with family and friends and to consume entertaining and interesting content. 

It’s crucial to understand your target market’s state-of-mind while they’re on Facebook. 

Along with adhering to a sales funnel methodology, this concept will better guide your content, offer and objective to best match the user’s expectations.

You can read more about this topic here!

The Bridge Page (Important!)

To start off, for anyone that’s unfamiliar, let’s briefly explain what a bridge page is:

  • Bridge Page is a page that primes a prospect before connecting them to a main offer page of another business
    • Think of your bridge page as the “middle person” that lets you introduce yourself, educate your prospects and present the offer
    • This is also an opportunity for you to provide these prospects with a unique offer, should they decide to purchase through your link
      • This unique offer will set you apart from the competition, enticing people to buy from you
      • It also allows you to build your own email list!
  • A Bridge Page is a specific type of Landing Page
    • Effective landing pages do not have additional offers, ‘about us’ sections or other distracting, irrelevant buttons
    • They are hyper-specific and target a specific audience with a specific offer and a specific message
    • Landing pages do not necessarily connect to another business’ site via affiliate linking, while bridge pages do

So your goal with Facebook ads is to research, build and test potential target audiences and connect them with your company’s offer using an enticing bridge page.

This is where you can (potentially) provide a bonus offer should they purchase through your link.

  • Having a unique offer is especially useful for higher ticket items or products that have complimentary offers, services or require some level of technical know-how that you could help with

It’s important to note here that you must include a privacy statement and an affiliate disclosure statement on your bridge page. 

Facebook is cracking down on this. 

And it’s also just ethical and technically required to do so within the broader guidelines of internet marketing and data collection.

Check out this article on privacy policies for affiliates if you’d like more information on this topic!

So, after you’ve set up your Facebook ad and your bridge page, now what? 

Well, this is where the vast majority of your sales will happen: In the followup.

Recommended Read: How To Make A High-Converting Landing Page

$$ Tip Jar

If you happen to have a website or blog, then you can use one of your articles to serve as both a landing page and something of value for your target market. 

Having a personal website is a high value asset that you can leverage with Facebook ads or any other marketing strategy. 

Keep reading for the Bonus Tip section below to learn more!

The Followup: Retargeting

If you’re not running retargeting campaigns, then you’re not selling.

Customers today require multiple contact points before they actually convert or make a purchase – up to 7 or more in fact (source)!

So our job is to make sure people purchase from us – when they’re ready. 

We do this in various ways (such as having a unique offer) but implementing an effective retargeting campaign or followup communication is essential.

For example, if you’ve captured someone’s email using a lead magnet, then you have the opportunity to communicate with these people directly and for free. 

However, not everyone is going to hand over their email and contact info (especially after only the first exposure to your brand or offer!).

So you’ll likely have to set up a retargeting campaign at some point. 

We can retarget prospects based on various actions (or inactions). 

Retargeting website visitors, post engagers or people who watched a certain percentage of a previous video are all effective retargeting campaign options.

Click Here To Learn How To Install The Facebook Pixel For Tracking & Retargeting Website Visitors!

When setting up a retargeting campaign, we need to remember the customer journey and what stage your target market is on within the sales funnel.

For example, a top-of-the-funnel, cold traffic campaign will be introducing yourself and your offer and will obviously have different messaging than any followup ads.

Your followups will be targeting a customer who now knows who you are. Perhaps they viewed your initial bridge page – but just didn’t take any desired action. 

Or maybe they watched over 75% of your initial video ad – but never clicked the link to your bridge page.

So naturally, we should customize each retargeting campaign to match each audience. 

We definitely don’t want to send everyone the exact same message, ad and landing page when they all took different actions and are on different stages of the buyer’s journey. 

What’s that old saying about doing the same thing twice but expecting different results? But I digress.

Recommended Read: A Foolproof Guide to Facebook Retargeting

Email Automation

As with any method, you must always focus on providing value. Even with email marketing.

Growing (and sustaining) an email list is achieved by consistently giving value.

So it’s important to remember to continually send value-adding, relevant and engaging followups and not just focus on selling.

As you build rapport and trust, your relationship with your subscribers will naturally evolve and strengthen.

How you then present your offers and engage with your community will vary depending on your objectives, industry, price points and expertise. 

But the same retargeting and sales funnel concepts from above apply here.

Recommended Read: How To Build An Email List & A Loyal Following

So what else can we do to compliment our Facebook ad strategy? 

Well it’s incredibly valuable to start optimizing your site(s) and online presence for organic reach. 

We do this through search engine optimization (SEO).

Additional Methods: SEO

The primary focus of this post was to present Facebook ads as an affiliate marketing strategy, so I will keep this section brief. 

But having an effective SEO strategy means having an optimized website with quality information, engagement and keyword rich content.

Of course, this is a long-play strategy that will not give you overnight returns. 

However, if you consistently create keyword-specific content that’s value-adding, you’ll be setting yourself up for a truly automated, free and passive source of traffic and potential revenue in the future.

Keep reading below for my bonus tip on SEO!

Facebook ads provide quick(er) returns – but SEO and content will provide a high-value asset that continually works for you. 

You can think of a good SEO strategy as compound interest.

Each keyword-focused piece of content that is put out is adding an incremental investment into a website. 

It’s a value-adding, high-quality post that Google and other search engines will recognize and rank over time as engagement, domain authority and content quantity increase.

So if you’re just starting out as an affiliate, I definitely recommend a website strategy by creating high-quality content around low competition keywords.

$ Tip Jar

If your researching potential keywords for content, aim for low competition, high search volume. 

You can use a free tool like Ubersuggest to get some ideas.

However, most of these tools will give incomplete data. 

So it’s a great idea to also cross reference your keyword idea with a Google search and take a look at the current competition ranking on the first page.

If there are many well-established, big websites with high domain authority, you may want to choose a different keyword!

Bonus Tip - Thanks For Reading!

If you’re still with me at this point, I want to thank you personally for reading this far and for visiting my site. 

I also genuinely want to help you make more sales and expand your affiliate marketing business.

Deciding to use Facebook ads is an exciting stepping stone to online success, but building a truly impressive business through SEO and a personal website is also pivotal.

So I want to briefly show you to the invaluable tool that I use and that has helped propel my business forward much quicker and smoother than anything else I’ve tried. 

It’s an affiliate network community and business platform that offers:

  • Powerful & free courses with quality information delivered by industry experts
  • Unrivaled community support from experienced affiliates who are ready to answer any and all of your questions
  • Unlimited access to free video training and guides
  • Ongoing free webinars to stay updated with the latest industry trends
  • Direct messaging with industry experts and personal mentors
  • Access to WordPress hosting, and up to 10 websites – all available to you literally at the click of a few buttons
  • Free access to a powerful premium keyword research tool
  • So much more…

If this sounds at all appealing to you, then head over to Wealthy Affiliate and set up a totally free account! 

Although there’s absolutely no cost to start, there is an upgrade option that offers more features, which starts at only $19 for the first month!

Regardless, this resource is how I was able to create this site, get indexed into Google and really expand my affiliate business. 

Kyle & Carson (the site owners) and the community at Wealthy Affiliate will almost overwhelm you with the level of genuine support and personalized coaching that’s provided.

Also, they have an ever-expanding library of courses, tutorials and guides teaching you everything and anything related to affiliate marketing, Facebook ads and online money-making strategies.

You’ll literally (well, digitally) be taken by the hand and have all your questions or issues answered. It’s actually hard to fail with this level of support.

Get started for free here!

But that’s all I’ve got for you today, so thanks again for your time!

Leave a comment below letting me know if you have any experience with Facebook ads or any other affiliate marketing tactics!

Categories: Uncategorized

6 Comments

JRandZen · November 10, 2019 at 8:58 pm

Hi Jeffrey,

Wow, there’s so much useful information here. This saves us a lot of time researching and learning on how best to use Facebook ads for affiliate marketing. We didn’t realize the usefulness and potential of these tools before we read your post. Your points and guidance on the other aspects (such as Bridge Pages, Email Automation Tools and SEO) are invaluable.

Thank you very much. This should serve well everyone who are into affiliate marketing.

    Jeffrey Quinn · November 11, 2019 at 3:17 am

    Thanks so much for reading JRandZen! I’m really glad you found it helpful 🙂 Yes, bridge pages, email automation, SEO, paid ads ~ I sometimes get dizzy myself haha. But as long as we appreciate the process (the sales funnel), we can have a formula. I hope you’re able to find some new techniques and useful tips for your own business! Cheers!

Satz · November 11, 2019 at 1:59 pm

Hi Jeffrey,

This is brilliant post, you have enunciated the marketing strategies succinctly. Off late I have been a bit cautious with FB, after they blocked one of my business page without any reason. They have changed their rules and somewhere I am bit hesitant these days to market with FB? Is there any such concerns with FB, I really want to implement what you have stated but just want to be absolutely sure ? Would love to hear your views on this…

    Jeffrey Quinn · November 11, 2019 at 2:51 pm

    Hey Satz! Thanks so much for stopping by and leaving the comment, I truly appreciate you taking the time!

    Regarding your questions, first I’ll say that yes absolutely, Facebook ads work. Although they can be simple to set up, they’re not always easy to make profitable.

    This means that if you’re just starting out and testing some ads for $5/day ~ don’t expect any crazy returns. You’ll want to set aside a decent budget to really start testing, optimizing and scaling. That’s when you’ll start getting more meaningful data and scalable returns.

    Next, it’s vital that you don’t approach social media ads with an inexperienced strategy. Specifically, you’ll want to focus on:
    – building and testing multiple audiences
    – creating an irresistible offer (solve a problem and provide a quick solution)
    – writing enticing headlines and copy (nothing click-baity though!)
    – make sure your messaging is specific, consistent and clear (from your ad to your landing page to your followups)
    – if you’re not running re-targeting ads, you’re missing out on a significant amount of conversions
    – use high quality images and video (you can use free tools like Pixabay + Canva for images and Wave.video for amazing video ads)

    As for Facebook changing the rules, this is an ongoing reality. It seems like everything from the dashboard design to stricter ad policies are being updated weekly/monthly. But, this shouldn’t concern you. Most of the time, these upgrades are meant to make the platform better and to provide a better user experience for Facebook users (this is Facebook’s #1 priority after all).

    I have heard similar situations of pages and/or accounts being shut down without warning. Unfortunately, I’m not sure what circumstances led your pages to be deactivated ~ but that’s why it’s always good to have a backup, something that you own preferably (such as website or an email list).

    But at the end of the day, the fact of the matter is, Facebook ads are incredibly powerful and absolutely work. They allow you target any demographic or customer profile you can imagine. But it’s pay to play.

    There’s a popular marketing tenet that you may have heard, and it honestly took me a while before it fully resonated with me personally, but here it goes: “whoever pays the most to acquire a customer, wins”

    It’s pay to play and organic reach (on Facebook*) does not give you high returns. So definitely don’t run away from FB, it’s a massive opportunity if you use the platform – but only when you’re ready, have a good budget and have a clear strategy and objective in mind.

    I hope that helps! If you ever need any help, feel free to reach out and/or check out my other posts on setting up a FB ad campaign!

    Cheers!

Kevin · November 12, 2019 at 9:59 am

Hi Jeffrey,

Thanks for this fantastic article. I’m personally still new when it comes to marketing through Facebook, but you showed me that it’s absolutely worth trying. I’ve also read somewhere else that Facebook doesn’t always give the results that you want. For example, 600K likes and lots of discussion with your community doesn’t equal clicks/sells per se. Nonetheless, setting up bridge- and landing pages is very much worth it, as well as building an email-list. Thanks for your insights!

    Jeffrey Quinn · November 12, 2019 at 4:08 pm

    Hey Kevin! Thanks for stopping by, I really appreciate you taking the time 🙂

    But I’m happy you could get some value from the article! So yea, having high amount of clicks and engagement does not always equate with sales. This requires more strategic marketing tactics, followup campaigns and other reasons (such as region or campaign objective).

    Especially the objective, if you make a campaign and set the objective to engagement (i.e., getting likes and comments), then FB will optimize your ad and only it ad to people most likely to comment/like/etc. ~ but are not likely to make any conversions.

    Understanding how to set your objective at the campaign level and creating/targeting the correct audience are pivotal. Also, having a clear message with an enticing offer are necessary to make conversions.

    But, if you have a campaign with impressive likes and discussion, you can also recycle that post, but adjust the offer/messaging/targeting while retaining the social proof. Or you can re-target people who have engaged with particular content in some way (such as video views).

    Basically, there are many things to consider for a successful campaign, so approaching them strategically is priority.

    Thanks again for stopping by and feel free to reach out anytime!

Leave a Reply

Your email address will not be published. Required fields are marked *